Introduction:
Crown Royal and Kane Brown Reunite for “The High Road Tour”: Inside the Exclusive Nashville Stop
Country music superstar Kane Brown is back on the road — and he’s bringing a touch of smooth Canadian whisky along for the ride. For the second consecutive year, Crown Royal has partnered with Brown for The High Road Tour, a nationwide concert experience blending music, community, and elevated celebration.
We caught up with Kane backstage at Bridgestone Arena in Nashville on April 12, 2025, where fans were treated to an unforgettable night of music, hospitality, and — of course — signature Crown Royal cocktails.
Before taking the stage, Brown joined guests at a VIP pre-show event, where he raised a glass of his go-to drink — the Royal Ranch Water, a refreshing twist made with Crown Royal Deluxe.
“It’s all about bringing people together and celebrating responsibly,” Brown shared. “That’s what this tour — and this partnership — is about. Music, good vibes, and community.”
The collaboration marks a continuation of Brown’s relationship with Crown Royal, which began in 2024 with the “Generosity Hour” campaign, highlighting acts of kindness and giving back to local communities.
This year’s tour expansion takes that message further. Alongside each show, Crown Royal is hosting pop-up experiences where fans can enjoy custom cocktails, live activations, and opportunities to support charitable causes tied to their local areas.
“Kane embodies the spirit of Crown Royal — generosity, authenticity, and connection,” said a spokesperson for the brand. “We’re proud to continue this journey with him as we toast to fans across the country.”
As for the tour itself, Brown’s setlist is a mix of chart-toppers like “Heaven”, “Thank God”, and “Bury Me in Georgia”, along with new material that showcases his evolving sound and storytelling.
“It’s called The High Road Tour for a reason,” Brown smiled. “It’s about taking the high road — in life, in love, and in how we treat each other.”
With packed arenas, heartfelt moments, and a glass raised to the good times, Kane Brown and Crown Royal’s partnership is proving to be more than just a sponsorship — it’s a toast to unity, music, and generosity on the road ahead.