Introduction
A Love Built to Last: Unveiling the Story of Elvis Presley’s “Never Ending”
Elvis Presley’s “Never Ending” isn’t one of his most renowned tracks, but it offers a glimpse into a specific period in his career. Released in 1964, the song showcases a shift in Presley’s sound and a timeless message about enduring love. Here’s a look behind the love song:
- A Move Towards Ballads: The early 1960s saw a decline in rock and roll’s dominance in the music scene. Elvis, ever the trendsetter, began incorporating more ballads into his repertoire. “Never Ending” exemplifies this shift, featuring a slower tempo and a focus on heartfelt vocals.
- Songwriting Duo: The song wasn’t written by Presley himself. Buddy Kaye and Philip Springer penned “Never Ending,” crafting lyrics that expressed themes of unwavering devotion and everlasting love.
- Delayed Release: Although recorded in 1963, “Never Ending” wasn’t released as a single until 1964. It initially appeared as the B-side to “Such a Night,” another ballad. However, the song eventually found its way onto Elvis’ 1967 compilation album “Double Trouble.”
- A Touch of Mathis Magic: Some music critics have drawn comparisons between “Never Ending” and the ballad style of Johnny Mathis. Elvis’ smooth vocals and the song’s gentle orchestration evoke a similar atmosphere, showcasing his versatility as a singer.
“Never Ending” might not be a chart-topping hit, but it holds a special place in Presley’s vast catalog. Get ready to hear the King of Rock and Roll in a more tender light, crooning a ballad that expresses a love that’s, as the title suggests, “Never Ending.”
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