Introduction
“Ten Guitars” is a 1967 song performed by English singer Engelbert Humperdinck. While it was released as the B-side to his hit single “Release Me,” “Ten Guitars” became a hit in its own right, particularly in New Zealand.
The song’s popularity in New Zealand is attributed to its upbeat sound and a guitar style that was well-suited to the “Maori strum” technique. It was popularized by Rotorua radio programmer Eddie O’Strange, who played it frequently on his station. The song’s popularity grew, especially among Māori people who had moved to cities for work, as it reminded them of their hometowns.
“Ten Guitars” has since become a beloved folk song in New Zealand and is considered by some to be the country’s “unofficial national anthem.” It has been covered by many prominent New Zealand musicians, including Tim and Neil Finn, the Topp Twins, and Dalvanius Prime. In 1999, New Zealand artist Michael Parekowhai created a sculptural work titled “Ten Guitars,” consisting of ten custom-built guitars inlaid with pāua shell designs. The work explores the role of Māori in New Zealand society.
In 2012, an attempt was made in Kaikohe, New Zealand, to break the world record for the most guitarists playing simultaneously, with “Ten Guitars” as the chosen song. Although the world record was not broken, the event demonstrated the song’s enduring popularity and cultural significance in New Zealand.