Introduction

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“That’s Important to Me” by Joey + Rory is a heartfelt country ballad that highlights the simple yet meaningful aspects of life that are truly valuable. Released in 2010 as part of their second album Album Number Two, this song became a fan favorite for its touching lyrics and emotional delivery. Joey Feek, one half of the duo, co-wrote the song with her husband Rory Feek, and the lyrics reflect their shared values and the deep love they had for one another.

The song emphasizes the significance of everyday moments, family, faith, and love, capturing the essence of what mattered most to the couple. Rory’s acoustic guitar and Joey’s soulful vocals merge perfectly, offering a sense of authenticity that resonated with listeners. The song did modestly on the charts, peaking at number 51 on the Billboard Hot Country Songs, but it garnered significant attention for its poignant message.

“That’s Important to Me” gained even more significance in light of Joey Feek’s battle with terminal cancer, which became public in the years following the song’s release. The couple’s journey, including Joey’s illness, was shared with fans through Rory’s blog and social media, and their commitment to each other and their faith brought the song’s lyrics to life in a deeply personal way. The song was recognized by the Inspirational Country Music Awards, receiving nominations for Mainstream Inspirational Country Song in 2011.

This track exemplifies Joey + Rory’s musical style, focusing on traditional values, simple living, and personal authenticity. The duo became beloved not only for their music but also for their genuine personalities, which shone through in songs like “That’s Important to Me.” Their music continues to touch the hearts of fans around the world​.

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