Introduction
Scotty McCreery’s “This Is It” is a poignant country ballad that resonates with the universal experience of finding true love and committing to a lifetime together. Released in 2018, the song quickly became a fan favorite and a staple on country radio, showcasing McCreery’s signature deep baritone vocals and his ability to craft heartfelt narratives.
The genesis of “This Is It” is deeply personal. McCreery co-wrote the song with Frank Rogers and Aaron Eshuis just two weeks before proposing to his longtime girlfriend, Gabi Dugal. The song’s lyrics reflect the profound emotions and anticipation McCreery felt as he prepared to take this significant step in his life. It’s a testament to the power of love and the excitement and trepidation that come with embarking on a lifelong journey with one’s soulmate.
The song’s music video further amplifies its emotional impact. Directed by Jeff Ray, it features real-life footage from McCreery’s wedding, capturing the raw and intimate moments of this special day. The video beautifully complements the song’s lyrics, creating a visual narrative that resonates deeply with viewers.
“This Is It” has achieved significant commercial success. It was certified Platinum by the RIAA for combined sales and streams, further solidifying McCreery’s position as a prominent figure in the country music scene. The song’s enduring popularity speaks to its universal appeal and its ability to connect with listeners on a deeply emotional level.
In conclusion, “This Is It” is a timeless love song that captures the essence of finding one’s forever. Scotty McCreery’s heartfelt vocals, combined with the song’s poignant lyrics and the intimate music video, create a powerful and moving tribute to the magic of true love and the promise of a lifetime together.