Introduction
“This Is It” is a heartfelt country ballad by American singer-songwriter Scotty McCreery, released in March 2018 as part of his fourth studio album, Seasons Change. The song serves as a deeply personal narrative, chronicling McCreery’s journey toward proposing to his longtime girlfriend, Gabi Dugal. Notably, McCreery co-wrote the song with Frank Rogers and Aaron Eshuis just two weeks before the actual proposal, envisioning the moment in vivid detail.
The lyrics paint a picturesque scene set in the North Carolina mountains, where McCreery led Dugal to a scenic cliffside view before getting down on one knee. This setting mirrors their real-life engagement location near Grandfather Mountain, adding authenticity to the song’s narrative. The chorus encapsulates the culmination of their love story, emphasizing the significance of the moment and the promise of a shared future.
Upon its release, “This Is It” resonated with many, becoming a popular choice for weddings and romantic occasions. The accompanying music video features actual footage from McCreery and Dugal’s wedding in June 2018, offering fans an intimate glimpse into their special day.
Commercially, the song achieved significant success, reaching the number one spot on both the Billboard and Mediabase/Country Aircheck Country Airplay charts. This marked McCreery’s second consecutive No. 1 single, following “Five More Minutes.” The song’s heartfelt storytelling and melodic composition further solidified McCreery’s place in the country music landscape.
Scotty McCreery first gained national attention as the winner of the tenth season of American Idol in 2011. Since then, he has enjoyed a successful career in country music, with multiple No. 1 country albums and hit singles. “This Is It” stands out as a testament to his growth as an artist and his ability to translate personal experiences into universally relatable music.