Introduction
“This Is It” is a heartfelt country song by American singer Scotty McCreery, released on March 9, 2018, as the second single from his fourth studio album, Seasons Change.
The song holds special significance as it narrates McCreery’s real-life proposal to his longtime girlfriend, Gabi Dugal, making it a genuine reflection of their love story.
McCreery co-wrote “This Is It” with Frank Rogers and Aaron Eshuis just two weeks before proposing to Dugal.
The lyrics vividly describe the moments leading up to the proposal, set against the picturesque backdrop of the North Carolina mountains. In the song, McCreery sings about leading his love to a cliff “where Carolina meets the sky,” capturing the anticipation and emotion of that life-changing moment. This setting mirrors their actual engagement location, showcasing the song’s authenticity.
The accompanying music video, directed by Jeff Ray, further personalizes the song by featuring real footage from McCreery and Dugal’s wedding in June 2018.
This intimate glimpse into their nuptials resonated with fans, adding depth to the song’s narrative and strengthening its emotional appeal.
Commercially, “This Is It” achieved significant success. It reached the number one spot on both the Billboard and Mediabase/Country Aircheck Country Airplay charts, marking McCreery’s second consecutive chart-topping single following “Five More Minutes.” The song’s popularity was further cemented when it was certified Platinum by the RIAA on July 31, 2019, signifying combined streams and sales of over one million units.
The song’s success is also a testament to McCreery’s resilience and growth as an artist. Prior to releasing Seasons Change, he faced challenges, including parting ways with his previous record label. However, the success of “Five More Minutes” and subsequently “This Is It” marked a triumphant return, highlighting his ability to connect deeply with his audience through personal storytelling.
In summary, “This Is It” stands as a poignant celebration of love and commitment, rooted in McCreery’s personal experiences. Its heartfelt lyrics, coupled with the genuine narrative of his proposal and marriage, have endeared the song to fans and solidified its place in contemporary country music.