Introduction
It appears there might be some confusion regarding the title “Willie Nelson Is ‘Chief Tester’ at His Weed Company.” This phrase refers to Willie Nelson’s role in his cannabis business, Willie’s Reserve, rather than a song title. In a 2019 interview on “The Tonight Show Starring Jimmy Fallon,” Nelson humorously described himself as the “Chief Tester” of his company’s products.
NBC
While there isn’t a song by that exact title, Willie Nelson has a rich history of intertwining his music career with his advocacy for cannabis. One notable example is his song “Roll Me Up and Smoke Me When I Die,” which playfully reflects his long-standing relationship with marijuana. Released in 2012 as part of the album “Heroes,” this track features collaborations with artists like Snoop Dogg, Kris Kristofferson, and Jamey Johnson. The song encapsulates Nelson’s laid-back philosophy and his humorous take on life and mortality, using cannabis as a central theme.
Nelson’s connection to cannabis is not just a personal preference but has also been a significant aspect of his public persona and business ventures. In 2015, he launched Willie’s Reserve, a cannabis company that aligns with his commitment to advocating for the legalization and responsible use of marijuana. His involvement goes beyond mere endorsement; he takes an active role in ensuring the quality of the products, as evidenced by his self-appointed title of “Chief Tester.”