Introduction
“This Is It” is a romantic ballad by American country music singer Scotty McCreery, released in 2018 as the second single from his fourth studio album, Seasons Change. The song is a love letter to his then-fiancée, Gabi Dugal, and chronicles their journey from friendship to love.
McCreery co-wrote the song with Frank Rogers and Aaron Eshuis two weeks before proposing to Dugal. The song’s lyrics tell the story of their relationship, from their first meeting to their engagement. McCreery’s vocals convey a sense of sincerity and emotion, perfectly capturing the excitement and anticipation of falling in love.
The music video for “This Is It” features real-life footage from McCreery and Dugal’s wedding, adding a personal touch to the song. The video was directed by Jeff Ray and premiered on May 7, 2018, the same day the song was released to radio.
“This Is It” was a commercial success, peaking at number 2 on the US Billboard Hot Country Songs chart and number 14 on the Billboard Hot 100. It was certified Platinum by the RIAA for combined sales and streams of over 1 million units.
The song’s enduring popularity can be attributed to its relatable lyrics, heartfelt vocals, and romantic theme. “This Is It” has become a staple of McCreery’s live setlist and continues to resonate with fans who have experienced the magic of falling in love.